The Countdown 2010 initiative was closed in 2010. This website and all information it contains may not be up to date.

Countdown 2010 Ambassadors are an esteemed group of influential decision-makers coming from any sector, level or country. They are strongly committed to the 2010 Biodiversity Target and act to help reduce, or stop altogether, the loss of biodiversity in their personal capacity.

As Countdown 2010 Ambassadors they:

Commit to

• Promoting the 2010 Biodiversity Target and to support Countdown 2010 Partners
• Providing strategic input in identifying allies and Partners
• Making recommendations for engaging high level decision makers in developing solutions to issues relevant to Countdown 2010’s mission
• Representing Countdown 2010 at relevant meetings

Support

• Commitments by World Heads of State to significantly reduce the current rate of biodiversity loss
• Commitments by Countdown 2010 Partners to significantly reduce the current rate of biodiversity loss

Encourage

• Public awareness and participation in biodiversity conservation
• The promotion of activities towards the 2010 Biodiversity Target
• Better integration of biodiversity considerations into all relevant sectors of public policy and economy
• Efforts to adapt human activities to the needs of natural systems

Click here to download the Ambassador Declaration.

List of Countdown 2010 Ambassadors:

Carlinhos Brown

• Aldo Cosentino, Director at Italian Ministry of the Environment
• Achim Steiner, Executive Director of United Nations Environment Programme
• Carlinhos Brown, Brazilian musician and artist
• Ignace Schops, Goldman Environmental Prize winner, Ashoka fellow and Director of Regionaal Landschap Kempen en Maasland in Belgium
• Jeffrey A. McNeely, IUCN Senior Science Advisor
• Jostein Gaarder, Norwegian philosopher and author of the bestseller Sophie’s World
• Peter Johan Schei, Director of Fridtjof Nansen Institute
• Yolanda Kakabadse, WWF President

Partners are encouraged to suggest new Ambassadors.