Danish Ministry of the EnvironmentStory featured in the Made in Countdown 2010 publication
ActionThe Ministry joined Countdown 2010 to promote its own achievements for biodiversity and utilise the initiative’s outreach potential to advance conservation in the country. In January 2007, the Minister sent special New Year post cards to all mayors in Denmark. Each card illustrated a threatened species and contained an important message urging local authorities to take care of that particular species and act to halt the loss of biodiversity in their municipality. The Minister’s action attracted a lot of public attention to the species and biodiversity conservation in general. It inspired other countries like Norway, Sweden, Finland and the United Kingdom to launch similar initiatives.
The Ministry has actively promoted the objectives of Countdown 2010 and mobilised local communities to join the initiative. Each municipality has been asked to show three specific projects which are contributing to halting the loss of biodiversity. These projects were added to a special page on the Ministry’s website dedicated to Countdown 2010 which includes a map of all municipalities which joined the initiative in Denmark.
- Danish Ministry of the Environment
- Youtube video
- Fact sheet on the postcard action
- Species and municipalities of the postcard action
- Map of municipalities
- Publication “Nordic nature – trends towards 2010”
Photo: Red kite (Milvus milvus), one of the species of the postcard action © John Larsen, Birdlife Denmark