Luxembourg launches biodiversity campaign

Within the framework of its adhesion to the Countdown 2010 initiative and the national plan for nature conservation adopted in May 2007, the Luxembourg Minister for the environment, Mr. Lucien Lux (right in the photo) and the president of Birdlife Luxembourg, M. Tom Conzemius (left), launched the National campaign on biodiversity on june 2nd 2008.

The campaign aims at informing the public about the value of biodiversity, the causes of biodiversity loss and provides simple facts and day by day measures and tips to reduce our impact on biodiversity and nature in general. The campaign will be launched in all major cinemas, national television and radio as well as over the internet. A brochure with the title: Nature: Lust auf Leben is available in german on request or via the internet site mentioned above. The same brochure is available in french on the internet. The entire campaign is supported by national artists, athletes and celebrities. The campaign will be finalized by the hosting of the exposition “Nature- our precious web” co-organized by IUCN