What happens after 2010?

The experience of Countdown 2010 has shown that there is a need for such initiatives like Countdown 2010. The number of organizations, local authorities, businesses and others who joined the network from all over the world has steadily grown over the years. Countdown 2010 partners have joined not only to share and promote their experiences, but also to become part of an international movement for biodiversity.

Although the initiative comes to an end in 2010, the biodiversity clock does not stop. Building on the success of the initiative, IUCN, the International Union for Conservation of Nature – which hosts the Countdown 2010 Secretariat – will launch a new initiative for 2011 and beyond.

The new Countdown initiative will continue raising awareness of biodiversity among its partners and the wider world – in particular the sectors and areas of our societies that are traditionally not linked to biodiversity. The network will also reach out to the general public – the voters and consumers who ultimately drive change and hold governments and business accountable to their commitments and actions. The initiative will actively support its partners in the implementation of biodiversity targets and best practice to better protect and invest in biodiversity.

The new Countdown initiative will bring together thousands of partners from all parts of society, and from all over the world. In other words…a bigger and stronger biodiversity movement!