IYB Logo and guidelines
The Countdown 2010 initiative was closed in 2010. This website and all information it contains may not be up to date.
The Secretariat of the Convention on Biological Diversity has developed a logo for the International Year of Biodiversity. All the organizations and institutions involved in the celebrations for the International Year are invited to use the logo in all their publications and communications.
The logo is available for you to use under certain conditions explained in the Communications Guidelines for the International Year of Biodiversity. Usage of the logo requires completion of the waiver form. All requests concerning the usage of this logo should be addressed to IYB2010@cbd.int.
We encourage you to always include also the Countdown 2010 Logo to promote biodiversity conservation in your area. Please follow the guidelines you can find here. Inform us when you use the Countdown 2010 logo and send a copy of your publication!
Why this logo?
The IYB logo is designed to convey the concept of discovery and realization. A host of symbolic iconographic elements are included within the design to depict the scope of biodiversity, which includes marine, flora and fauna aspects. Together, they demonstrate how biodiversity is life and how we, as humans, are realizing our place within this journey.
The logo consists of three core components:
- The year “2010” that frames the campaign and the logo elements.
- The iconographic elements symbolising biodiversity. These include fish, waves, a flamingo, an adult and child, and a tree.
- The title of the campaign “2010 International Year of Biodiversity.”
More information on the CBD Secretariat IYB website.